Privacy at a Glance
- When you contact a dealer, that dealer receives your name, contact info, and message — delivering your inquiry is the service
- We are not a data broker: your information is never put on the open market or sold in lists to unrelated companies
- Some of what we do may count as "sale" or "sharing" under state privacy laws — you have a working opt-out, and we honor Global Privacy Control
- Listings you post are public; browsing requires no account
- You can access, correct, delete, or export your data, and appeal any denial
Opt out any time at Do Not Sell or Share or email privacy@cars4sure.com
1.Privacy at a Glance
The short version: buyers browse without an account; sellers post listings that are public by design; and when a buyer sends an inquiry, the dealer or seller they chose receives it — name, contact information, and message — because delivering that introduction is what the marketplace does. We keep information only as long as we need it (§12), we honor Global Privacy Control, and the full detail is below.
2.Who We Are and What This Policy Covers
This policy is issued by Cars4Sure LLC, a Florida limited liability company (7901 4th St N, STE 300, St. Petersburg, FL 33702) ("Cars4Sure," "we"). It covers the Cars4Sure website, mobile apps, and related services (the "Platform"). It does not cover dealers' own websites or practices, or any third-party service you reach through the Platform. Each version of this policy is numbered and dated (§18).
3.Information We Collect
| Category | Examples | Purposes | Recipients | Sold or shared?* |
|---|---|---|---|---|
| Contact information | Name, email, phone | Account, inquiries, communications | Service providers; the dealer/seller you contact | See §8 |
| Account information | Preferences, consent status, saved vehicles | Operate your account | Service providers | No |
| Listing content (sellers) | Vehicle details, photos, price | Publish your listing | Public | No |
| Messages & inquiries | Inquiry text, message threads | Deliver to the dealer/seller; safety & fraud review | The dealer/seller you contact | See §8 |
| Usage & device data | IP address, device/browser type, pages viewed | Operate, secure, measure, improve | Service providers; analytics tools | Analytics/ads may qualify — §8 |
| Approximate location | Derived from IP | Show relevant inventory; security | Service providers | No |
| Precise location (with your device permission) | Device GPS location | Show nearby inventory | Service providers | No |
| Session & interaction recordings | Session replays, heatmaps, chat transcripts, recorded calls | Analytics, support, security (see Terms §5) | Service providers | Analytics may qualify — §8 |
| Seller verification data | Government-issued ID, location confirmation, ownership proof | Verify sellers before listings publish; fraud prevention; safety | Verification service providers only; never published | No |
| Sign-in service data | Name, email, profile photo (e.g., Google) | Create and manage your account only | Not shared except to run the service | No |
*"Sold or shared" uses the broad statutory meanings — §8 explains.
We may create deidentified or aggregated data (such as market statistics) from personal information; we maintain it in deidentified form and do not try to re-identify it. With your device's permission we collect precise geolocation to show nearby inventory — some state laws treat this as sensitive personal information, and we use it only for that purpose; turn it off any time in device settings, and see the limit right in §10. If you sell a vehicle, we collect a government-issued ID and related verification information to confirm your identity before your listing publishes — used only for verification, fraud prevention, and safety, never published, and subject to the limit right in §10. Beyond that, we do not seek sensitive personal information (SSNs, financial account credentials, biometrics) — please don't submit it in messages or listings.
4.Where Information Comes From
- Directly from you — account, listings, inquiries, messages
- Automatically from your use of the Platform — usage and device data, cookies per the Cookie Policy
- From sign-in providers you choose (e.g., Google)
- From dealers, in connection with your inquiry or a transaction you pursue
- Generated by us — aggregated statistics and derived data (§3)
5.How We Use Information
- Operate the marketplace — publish listings, deliver inquiries, connect buyers with dealers and sellers
- Run and secure accounts
- Communicate with you (§6)
- Prevent fraud, enforce our Terms and Marketplace Rules, keep the Platform safe
- Measure and improve the Platform
- Bill dealers for our services, using records of inquiries and the introductions we facilitate
- Comply with law
We don't use your information for purposes incompatible with these without telling you.
6.Communications
This mirrors Section 4 of our Terms of Service. By providing your phone number you consent to calls and texts from Cars4Sure — including via automated dialing systems and prerecorded or artificial-voice messages — and by providing your email, to email from us. Consent covers Cars4Sure LLC, its affiliates, and providers sending on our behalf. When you send an inquiry, you also consent to be contacted by that specific dealer or seller about your inquiry, that vehicle, and comparable vehicles.
Marketing requires a separate opt-in and is never a condition of using the Platform. Opt out of recurring texts anytime: reply STOP (we honor stop, end, unsubscribe, cancel, quit; HELP for help), use unsubscribe links in email, update account settings, or email privacy@cars4sure.com. Withdraw dealer-contact consent by telling the dealer or emailing us. Message and data rates may apply.
We use telecommunications service providers to deliver SMS messages. These providers process mobile information only as necessary to provide text messaging services.
7.How We Disclose Information
7.1Dealers and Sellers You Choose to Contact
When you send an inquiry, we give that dealer or seller your name, contact information, and message so they can respond — that delivery is the service you asked us to perform. Dealers pay Cars4Sure fees for our services.
7.2Service Providers
Hosting, cloud infrastructure, analytics, authentication, and email/SMS delivery providers — bound to use information only to provide their service to us.
7.3Advertising and Analytics Partners
See §8 and the Cookie Policy.
7.4Legal
To comply with law, respond to valid legal process, or protect the rights and safety of users, Cars4Sure, or the public.
7.5Corporate Transactions
If Cars4Sure is involved in a merger, acquisition, financing, or sale of assets, information may transfer to the successor, which remains bound by this policy or one at least as protective, with notice of material changes.
7.6At Your Direction
When you ask us to share something, we do.
8.Sale, Sharing, and Targeted Advertising
State privacy laws define "sale" and "sharing" much more broadly than everyday usage — a disclosure for anything of value, or for cross-context behavioral advertising, can qualify.
However, two things we do could be characterized as a "sale," "share," or "targeted advertising" under state law definitions: (1) providing your inquiry and contact information to the dealer you chose to contact, in connection with fees dealers pay us; and (2) Google Analytics on the buyer site, which measures visitors by default and may set analytics cookies. Advertising storage, ad user data, and ad personalization remain off. We treat applicable disclosures under the statutory meaning and give you a working opt-out:
- Use the Do Not Sell or Share My Personal Information form
- Enable Global Privacy Control in your browser — we honor it automatically
- Email privacy@cars4sure.com
Opting out doesn't stop disclosures you direct: if you send a dealer an inquiry after opting out, we still deliver it — that is you directing the disclosure. Opting out also doesn't affect disclosures to service providers or those required by law.
9.Cookies and Tracking
On the buyer site, Google Analytics measures visitors by default and may set analytics cookies. Use Your Privacy Choices in the buyer-site footer to turn off Google Analytics; we also honor Global Privacy Control and do not set Google Analytics cookies or send Google Analytics hits for those visitors. Our Cookie Policy explains other cookies and tracking tools. We do not respond to "Do Not Track" browser signals, which lack a settled standard. For interest-based advertising choices generally, see the DAA's YourAdChoices (youradchoices.com) and the NAI opt-out (thenai.org).
10.Your Rights and Choices
Wherever you live, we extend these to you:
- Know / access what we hold about you
- Correct inaccuracies
- Delete, subject to legal retention
- Portability — a copy in a machine-readable format
- Opt out of sale, sharing, and targeted advertising (§8)
- Limit sensitive personal information use (we don't seek it — §3)
- Appeal any denied request (§11)
- No discrimination for exercising your rights
- Marketing opt-outs for every channel (§6)
11.How to Exercise Your Rights
Submit requests via the opt-out form or privacy@cars4sure.com. An authorized agent may act for you with proof of authorization. We verify identity in proportion to the request's sensitivity and respond within 45 days (one 45-day extension with notice). If we deny a request we say why and how to appeal: email legal@cars4sure.com; appeals are answered within 60 days. We may decline manifestly unfounded or excessive requests (e.g., more than twice in 12 months), with an explanation.
12.Data Retention
We keep personal information only as long as needed for the purposes we collected it: while your account is active or your listing is live; afterward, as needed to resolve disputes, prevent fraud, enforce agreements, and meet legal obligations (tax and transaction records, for example, carry statutory retention periods). When a deletion request arrives, we delete what we can and tell you what we must keep and why. Data that outlives its purpose is deleted or deidentified; deidentified data (§3) may be retained as such.
13.Security
We use administrative, technical, and physical safeguards appropriate to the data we handle, including encryption in transit and at rest, access controls, and monitoring. No system is completely secure, and we cannot guarantee absolute security. Keep your credentials confidential (Terms §3).
14.Children's Privacy
The Platform is for adults 18+. We do not knowingly collect personal information from anyone under 18. If we learn we have, we delete it. If you believe a minor has provided us information, email privacy@cars4sure.com.
15.Third-Party Links and Public Content
Links to dealer websites and other third-party services lead to practices we don't control — their policies govern there. And note what's public by design: listings, including photos and descriptions, are publicly visible, and anything you include in them can be seen, copied, or indexed by anyone.
16.International Transfers
We operate from the United States and process information there. If you use the Platform from elsewhere, your information is transferred to the US, where privacy laws may differ from your jurisdiction's.
17.State Privacy Rights
Residents of states with comprehensive privacy laws — including California, Colorado, Connecticut, Delaware, Florida, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Vermont, and Virginia — have the rights in §10, exercised per §11, subject to each statute's scope. Where a state grants something extra, we honor it; ask us at privacy@cars4sure.com.
17.1California (CCPA/CPRA)
The §3 table serves as our notice at collection; categories map to the statutory framework (identifiers; commercial information; internet activity; approximate geolocation; inferences if generated). Rights include know (with 12-month lookback), correct, delete, portability, opt out of sale/sharing (§8), limit sensitive personal information, and non-discrimination. Shine the Light: California residents may request a list of third parties receiving personal information for their direct marketing; we don't disclose for third parties' direct marketing, and will confirm on request. We do not offer financial incentives in exchange for personal information. Do Not Track: see §9.
17.2Florida (FDBR)
Florida consumers may confirm processing, access, correct, delete, obtain a portable copy, and opt out of targeted advertising, sale, or profiling with legal effects. We respond within 45 days; appeals to legal@cars4sure.com are answered within 60 days.
18.Changes and Contact
We update this policy as the Platform and the law change. Material changes get prominent notice before they take effect; every version is numbered and dated, and prior versions are available on request. This policy is available in accessible formats on request. Privacy complaints are reviewed by a human and answered — tell us if you're unsatisfied and we'll escalate.
Cars4Sure LLC
7901 4th St N, STE 300, St. Petersburg, FL 33702
Privacy: privacy@cars4sure.com
Legal: legal@cars4sure.com